According to Gartner’s 2018 LGBTQ Community Survey, 85% of participants agreed that corporations that support LGBTQ equality are more important than ever. Gay Pride is an integral part of our past, present and future narrative as a country – making it an important occasion for brands to participate in during June and every other month of the year. In June of 1969, the Manhattan Stonewall riots were a tipping point for the Gay Liberation Movement in the United States, now commemorated with celebratory and awareness invoking events including parades, workshops, marches, concerts and more.
June has been dubbed Pride Month as a celebration of members of the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community.